# Stages and pipeline fields

Every lead sits in a stage of your pipeline, such as Hot, Proposal Prepared or
Won. You decide what your stages are called, what order they go in and what kind
of stage each one is. Alongside the stage, each lead has an owner, an expected
close date, a rating, who referred them and, for lost leads, a lost reason.

Why it helps

 * Your pipeline matches the way your business actually works.

 * Won and Lost stages give you real win rates and closed dates, not guesses.

 * Stage history shows how long leads spend in each stage, so you can see where
   they stall.

 * Lost reasons tell you why work slips away.


STAGE TYPES

Each stage has a Stage type. The type, not the name, tells OnboardMe how to
treat leads in that stage.

Stage type

Use it for

What OnboardMe does

Open

Leads you're still working.

Shows on the board, counts towards your pipeline value, and is flagged after 30
days in the same stage.

Won

The lead became a client.

Sets the lead's closed date and counts as a win.

Lost

The lead didn't go ahead.

Sets the closed date, asks for a lost reason, and hides the lead unless you turn
on Include lost leads.

On hold

Leads parked for now, for example "Onboard next year".

Kept in your pipeline but never flagged as stale.

> Note: If you change a stage's type, leads already in that stage follow it.
> Changing a stage to Won or Lost gives those leads a closed date, and changing
> it back to Open clears it.


MANAGE YOUR STAGES, SOURCES AND LOST REASONS

Owners and admins can change these. On the Leads tab, click Manage options.



The window has four tabs: Statuses, Sources, Lost reasons and Proposal
automation. For proposal automation, see Move leads automatically with proposals
[https://onboardme.help.center/article/1182].


ADD OR EDIT A STATUS

 1. On the Statuses tab, click Add status, or Edit next to an existing one.

 2. Enter the Name and, if you like, a different Display label. The label is
    what your team sees.

 3. Choose the Stage type.

 4. Turn on Inactive to stop offering the status without deleting it.

 5. Click Save.



Drag rows to change the order. The order is used in every dropdown, on the board
and in Insights, and it saves straight away.

OnboardMe's built-in options are marked Standard. You can relabel them, reorder
them and change their stage type, but not rename them. Restore puts a standard
option back to its original label, order and stage type. Remove deletes an
option you added, or hides it if leads still use it.

Sources work the same way, without a stage type.


LOST REASONS

The Lost reasons tab holds the reasons your team can choose when a lead is lost,
such as Chose another firm or No response. Add your own, edit the wording and
drag them into order.



When you move a lead into a Lost stage from the table or the board, OnboardMe
asks Why was this lead lost? Click a reason, or click Skip. You can also set or
change the reason later in the lead's Pipeline section.


PIPELINE FIELDS

Open a lead and use the Pipeline section. The same fields are on the Lead
Details tab of the lead's record.

Field

What it's for

Owner

The staff member responsible for the lead. You can choose any active staff
member. If the owner later becomes inactive, they stay on their existing leads.

Expected close

When you expect the lead to sign.

Rating

Hot, Warm or Cold, to show how likely the lead is to go ahead.

Referred by

The person or referral partner who sent you the lead.

Lost reason

Shown for leads in a Lost stage.

Change any of them and click Save.

> Tip: Rating is separate from stage. A lead can be in "Proposal Prepared" and
> still be rated Cold.


STAGE HISTORY

Every time a lead changes stage, OnboardMe records it. Open a lead and expand
Stage history to see each move, when it happened, who made it and how long the
lead spent in the stage before.



 * Moves made by a proposal show which proposal did it, for example Proposal
   sent: Tax return 2026. Click it to open the proposal. See Move leads
   automatically with proposals [https://onboardme.help.center/article/1182].

 * Leads that existed before stage tracking started show Before stage tracking
   for their starting stage.


DAYS IN STAGE

The In stage column on the Leads table shows how long each lead has been in its
current stage. It turns orange once an open lead has been in the same stage for
30 days, so you can see who needs a nudge. Leads that are on hold, won or lost
aren't flagged.